Rethink The Role Of The CMO

By Forrester, Accenture

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In February 2018, Accenture Interactive commissioned Forrester Consulting to evaluate the current and future role of the CMO in building and delivering experiences and the need for organizationwide collaboration. In July 2018, Forrester conducted 10 interviews and an online survey with 250 senior-level marketing decision makers from a range of industries to explore this topic.

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