The advent of the connected car has thrust the automotive industry into a new competitive arena – that of data-driven services and value. This represents a sea of change for the industry, and the stakes are enormous. Today’s consumers expect to be able to connect to their world any-time from anywhere, including from their cars. This, in turn, is driving the need for auto manufacturers to offer more and more connectivity options. Manufacturers that handle these expectations well stand to build owner loyalty, increase customer touch points and ultimately sell more vehicles. Those that do not take this approach risk sowing disappointment and losing hard-won customers.