2018 Consumer Survey: Attitudes And Behavior In A Post-Breach Era
By Ping Identity
We are living in a world where breaches of consumer privacy are a regular phenomenon. Breaches, such as the Cambridge Analytica-Facebook snafu and the Google+ leak, have dominated headlines in 2018, exposing the personal information of millions of people and shaking our trust in big brands. Many consumers are making drastic changes to the way they interact with brands online, and they believe businesses need to take ultimate responsibility for protecting their data. Ping Identity surveyed more than 3,000 consumers across the U.S., UK, France and Germany to examine consumer attitudes in a post-breach era to help businesses maintain trust and stay ahead of their customers’ expectations.