Assessing "Cyber Hygiene" in the U.S.

By Wakefield, Carbonite, Webroot

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Wakefield Research partnered with Webroot to conduct an online quantitative research study among U.S. consumers to:

  • Better understand attitudes, perspectives, and behaviors related to cyber hygiene
  • Based on this data, create a risk index (“Cyber Hygiene Risk Index”) to assess the risks associated with susceptibility to cybercrime in each state, ranking the states to determine the riskiest and least risky states in the U.S.
  • Further analyze respondents’ susceptibility to risk by using a series of custom demographic and psychographic metrics to get a more nuanced understanding of what is behind cyber-hygiene levels

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