The 2024 Data Threat Report (DTR) analyzes how core security practices have changed in response to or in anticipation of changing threats. This report also offers perspectives on what organizations can do to leverage data assets to expand opportunities to make their businesses more agile and build trust with their customers. This report also considers both securing the use of GenAI and using GenAI to better secure the enterprise. Differing priorities from different functional leaders and external stakeholders will require security and risk management leaders to build stronger relationships.