The 2024 State of the Media: Tech Edition is a subsection of that report, zeroing in on the behaviors and perspectives of journalists and media influencers who cover the technology and engineering industry, a pool of over 500 respondents. We examined their specific challenges and implications for the PR professionals seeking to work with them, as well as the potential opportunities. Our respondents provided candid insights into what they want and need from public relations professionals whose organizations and clients strive to build brand awareness, consumer trust, and thought leadership in the technology and engineering sector.