The Crypto Maturity Journey outlines considerations for cryptocurrency product rollout, enabling FIs to evaluate market opportunities while simultaneously addressing regulatory and compliance requirements. Over the last few years, cryptocurrency has become a mainstream asset class, with institutional investments as one factor in boosting adoption around the world. Institutions such as BlackRock, Fidelity, and Grayscale have launched Bitcoin and Ethereum ETPs, providing a more accessible avenue for retail and institutional investors to gain exposure to these digital assets.