To find out how European enterprise customer data leaders are tackling this complex problem, Janrain conducted more than 50 interviews (see appendix 1 for interviewee profile), the findings of which are distilled into this eBook.

This survey shows many American consumers are in favor of regulations designed to give them greater control over how businesses use their personal data. 78% of them were aware of the Facebook data-sharing scandal, in which political consultancy firm Cambridge Analytica gained access to private information on more than 87 million Facebook users. 94% reported being generally concerned about their data and 57% said that the scandal made them even more concerned about their data privacy and security than they were before. The survey results show that many American consumers are open to regulations designed to give them greater control over how businesses use their personal data. 69% of those surveyed would like to see privacy laws like the European Union’s General Data Protection Regulation (GDPR) enacted in the US.

Janrain’s most recent survey contains good news for online retailers, showing U.S. consumers generally trust online retailers with their personal data.