Online Journey Hijacking, a client-side phenomenon where unauthorized ads are injected into consumer browsers, is a growing yet invisible problem for eCommerce sites. This issue is widespread across the web — yet the eCommerce industry has only been made aware of its existence in recent years.

From the report, “Technology has dramatically changed the online experience for consumers — and along with this their expectations. Be it for business or pleasure, digital platforms continue reshaping the way consumers interact and engage with each other, as well as with online brands. This new reality has made capturing consumer business and loyalty a bigger challenge than ever for eCommerce brands. With mobile usage higher than ever, today’s shoppers are constantly juggling their eCommerce experience with other activities. To better understand the state of contemporary consumers, we asked more than 1,300 online shoppers about their shopping habits, what online and offline distractions are competing for their attention, and what factors most influence them to embrace — or abandon — their online shopping experience. As a technology company with the mission of preserving a distraction-free online customer journey, we hope these insights help eCommerce businesses identify how to better optimize their customers’ online experience.” Read on to find out more.

From the report, “As the dust settles after the 2018 holiday shopping season, online retailers and eCommerce businesses will be diving deep into the results to measure just how effectively their online promotional campaigns capitalized on the opportunity - and translated increased traffic into more revenue and improved conversion rates. Just what type of impact did the holiday season have on eCommerce brands in 2018? What days stood out amongst the pack when it came to traffic, orders, and conversion rates? Which verticals saw their KPIs rise the most? To uncover top holiday season eCommerce insights, Namogoo analyzed hundreds of millions of web sessions across regions, devices, and verticals.”

This report provides an overview of online journey hijacking based on an analysis of 500 million page views per day from top e-commerce sites across all product categories.

This report will outline benchmarks for the state of the Digital Malware problem, including the current infection rate of consumer machines, the rate of infected online sessions, causes for fluctuation, and guidance on how online businesses can protect their customer journey and win back lost revenue.