In support of National Cyber Security Awareness Month (October), ESET® and the National Cyber Security Alliance (NCSA) commissioned a survey to better understand the role of cybersecurity in the American household, providing an inside-look into how it is adapting in the digital era of the data breach. Given the simultaneous rise in our number of connected devices and cyber threats, this survey underlined the importance of cybersecurity as a core commitment in our digital lives. This paper discusses the findings of that survey.