Flipping the Economics of Attacks

By Ponemon Institute, Palo Alto Networks


How much does it cost technically proficient adversaries to conduct successful attacks, and how much do they earn? In this report, they look at the relationships between the time spent and compensation of today’s adversaries and how organizations can thwart attacks. As revealed in this research, while some attackers may be motivated by non-pecuniary reasons, such as those that are geopolitical or reputational, an average of 69 percent of respondents say they are in it for the money.

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